Post: 40% Bran Flakes Cereal, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (water splashing) 0:01 - All right, get it away 0:02 Come on. 0:04 (water splashing) 0:05 I just turned 47. 0:10 And from a physical standpoint, 0:13 a light breakfast is important to me. 0:14 I'd say about five days a week, 0:17 I'll have Post 40% Bran Flakes. 0:19 And I think Post Bran Flakes helps me maintain 0:22 my physical abilities to do a job. 0:26 My oldest girl and I do quite a bit of swimming. 0:29 The youngest one, well she likes swimming, 0:32 so I have to worry about that end of it. 0:35 It keeps me young and on the move. 0:38 We buy the large Post 40% Bran Flakes. 0:41 And if the children don't get at it, 0:45 it'll last me about a week and a half to two weeks. 0:47 Announcer Why don't you try them regularly? 0:51 Post 40% Bran Flakes in this new compact box, 0:53 another fine product of General Foods. 0:56

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