Post: 40% Bran Flakes Cereal, 1950s-1960s
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Genre: Commercial
Year Published: 1950s to 1960s
Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (plane engine revving) 0:01 Ed Bates I've been flying now since 1941. 0:06 We'll have some problems in the field 0:08 and I've got to fly right out there. 0:10 Oftentimes, I'm going 16, 18 hours a day. 0:12 To me, breakfast is my most important meal. 0:16 I've got to have something that I know is going 0:18 to stick with me. 0:20 Post 40% Bran Flakes has been my answer to it. 0:21 I keep my system completely lined up with it. 0:24 Mrs. Bates has been taking pilot lessons 0:27 and she flies with me. 0:29 (plane engine revving) 0:30 Mrs. Bates We all have breakfast together. 0:33 Ed has Post 40% Bran Flakes, at least four times a week. 0:36 Ed Bates It's crisp, it's delicious. 0:39 After you've eaten cereals, 0:41 you might say the taste would go away, 0:43 but that doesn't happen with your Post 40% Bran Flakes. 0:45 Announcer If you want to stay at your best, 0:49 start your day a little bit better regularly 0:51 with Post 40% Bran Flakes. 0:53 The good tasting brand flakes. 0:55 Another fine product of General Foods. 0:57
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:23:23