Post: 40% Bran Flakes Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (horn blaring) 0:01 - Hey! Come on! We're waiting! 0:02 Announcer What does a man do? 0:04 His buddies are calling. The fish are biting. 0:05 And he wants to finish his Post Bran Flakes. 0:08 (horn blaring) 0:11 - Okay, okay. I know. Post Bran Flakes are great! 0:12 The taste great. Keep you regular. 0:15 But look. The sun is up already. 0:18 Let's get rolling! 0:20 (horn blaring) 0:22 Announcer What does a man do? 0:23 - Simple. He finishes his Post Bran Flakes. 0:24 Announcer Because they're light, delicious, 0:28 and modern tasting. 0:29 - Right. 0:31 Announcer That's why everybody says 0:33 Post Bran Flakes are just a little bit better. 0:34 (violin music) 0:38 ♪ Most any cereal is fine with me ♪ 0:40 ♪ As long you spell it P O S T ♪ 0:42 ♪ Cause all Post Cereal happens to be ♪ 0:45 ♪ Just a little better ♪ 0:47 ♪ A little bit better ♪ 0:48 ♪ Just a little better ♪ 0:51 ♪ Than any other cereal happens to be ♪ 0:52 ♪ Yeah ♪ 0:54 Announcer Post Bran Flakes. 0:55 A bran cereal millions eat for flavor alone. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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