“ OGILVY SHOWREEL ” 1970s TV COMMERCIALS FOR SHELL, MAXWELL HOUSE COFFEE, IBM, AND MORE GG25975

[Music] doctor if I switch to ban rolon deodorant will I get rid of all my problems no just one ban the longlasting roll on the Bonnyville Salt Flats Utah and a dramatic first in automotive history in the course of filming a mileage demonstration the Shell Oil Company is doing something never done before a car speeds across the flats without a driver this is one of two cars for the shell demonstration steering is done by a Barrett automatic guidance system under the bumper sensing coils receive a signal from a buried cable and automatically keep the car straight on course mile after mile a step toward car and highways of the future shell Engineers spent months making this possible miles of track were cut in the hard salt in perfectly straight parallel lines then the special cable was laid that will guide the cars by electronic signal now the two cars are ready for this historic shell mileage demonstration each will drive the track at 55 mph with no human element to affect the mileage in any way no foot on the gas pedal or brake no driver at the wheel [Music] car number one has super shell without platform eight a mileage ingredient less than 2/3 of a gallon for this short course car number two superhell with PL formate same small amount on each car a smoke bomb set to go off the moment the gasoline runs out there they go down the track each one following its specified course guided automatically by the buried cable about 11 minutes down the short course now and the car without platform 8 has used up its gasoline and is coasting smoke marks the spot now driverless car number two through and Beyond on the same amount of gasoline finally out of gas if you want good mileage fill up with superhell good mileage gasoline super shell wherever you see this [Music] sign Eloise where's the open pin here you are dear de open pit barbecue sauce don't start the spare ribs without it every goddess knows the dove is better for your skin than soap put soap on One Cheek Dove on the other now strike a pose later you'll find the soap is dried the dove is still creamy soap can dry your skin Dove creams your skin while you wash Dove is one qu cleansing cream it'll make you a goddess H is this mess really necessary oh let's see cash one [Applause] handful old grocery list identification cards library card expired 1957 and look at the credit cards 1 2 3 24 25 this hotel was torn down 4 months ago on the other hand the American Express card replaces cash because it gives you unquestioned credit worldwide identifies you worldwide and does the work of Airline cards Motel cards Hotel cards run card cards you name it cards all by itself next trip travel fed with the only card you really need American Express Travel without a worry in the world go American Express [Music] orever yours it's love at first bite with deep dark chocolate Rich deep dark chocolate orever yours it's Love At First [Music] Bite what would happen if you poured fresh Perk coffee through a filter this the filter would trap most of the sediment that can spoil coffee taste now meet maxpacks new from Maxwell House the first coffee packed in its own filter so only the good perks through cup after cup Max packs round coffee pre-measured and compressed into rings then sealed in a filter put Max pack filter rings in your percolator each ring makes four cups when your coffee is done toss away so neat and what coffee with less oil and sediment it's not bitter and it's rich in fresh coffee flavor every cup a perfect cup of filtered coffee new Max PX filter rings from Maxwell House the first coffee packed in its own filter so only the good perks through any place can be a now with Shake new shake shake it up with milk and make a real big Shake new great Shake new great Shake great shake shake mix isn't a plain milk flavoring great shakes shake up a rich thick Shake great shakes taste like a soda Falcon Shake thick and creamy so thick it stands up to a straw in your favorite soda fountain flavors great shakes any place can be a soda fountain now great shakes new great so if you want your own go to the store and get great shap [Music] sh [Music] sh you're looking at two cars identical in every way except that this one is powered by the new Allstate energy cell battery sold only at Sears this other car has an original equipment battery that actually costs more than the All State energy cell battery both batter batteries are brand new both cars are running all accessories tops power windows lights The Works everything except the motor they've been running now for almost 5 minutes and we're going to keep them running till one of them runs down okay 40 minutes later the car with the original equipment battery has quit the car with the Allstate energy cell battery is still going strong but will it start that's what really counts the All State energy cell battery has the reserve power to start this car when the other battery has quit and it's sold only at Sears you are about to drive from one end of Manhattan Island to the other in less than 60 seconds hang on while shell shows you virtually every foot of the 14m trip to the Staten Island Ferry we're really going at a safe speed with police escort a special camera makes it look faster one car ahead runs on super shell with platform 8 the other superhell without platform 8 same amount top quality gasolines are blends of various ingredients we're demonstrating a mileage ingredient when the car without uses up its allotted fuel it'll stop cold watch carefully oops that's it where's the car with platform 8 made it all the way to the Staten Island Ferry for good mileage get super shell super Shell at this sign [Music] some women learn it early the way to a man's heart is a cup of good ground Maxwell House Coffee it's America's national drink because it's always Rich yet mild and always good to the last drop Maxwell House Coffee America's national drink from General [Music] Foods it's North Americans xb7 ready to take off and fly for the first time the first aircraft ever built to cruise at three times the speed of sound that's 2,000 mph fast enough for friction to heat the outside of this aircraft to more than 630° hot enough to make a whole new ball game out of building airplanes what made them so sure that first day it would even fly let alone survive the heat an aircraft so new that almost every part of it had to be invented from scratch hatch not long ago there was only one way to test new ideas with models in the Wind Tunnel but the xb7 presented so many new problems that to try out all the possible designs for any one part and then to try out all the possible ways to build anyone design would have taken so long using only trial and error methods the xb7 could not have been built in our lifetime but using IBM computers the designer were able to try out ideas while they were still on the drawing board a wing design is reproduced as an equation that equation is fed into the IBM computer and is stored over here meanwhile a formula for friction heat has already been fed in and stored here in minutes a mathematical model of a wing is tried out against equation simulating the Heat and shock of real flight and here's the result numbers telling the designers where the wings have to be thickest thinnest stiffest strongest pointing the way to this incredible design out of the computer came numbers leading also to materials which simply never existed before the same IBM computers also gave heads of the project a picture of each part in relationship to every other part help them synchronize the workflow of thousands of Specialists so that it all all came together and formed the xb7 unaffected by searing Heat at three times the speed of [Music] [Applause] sound the xb7 moves the United States closer to the age of the supersonic transport even now commercial planes that someday may take you where you're going faster than the sun can get there are all already flying part by part in an IBM [Music] [Music] [Applause] [Music] [Applause] [Music] computer I sure hope this new band spray deodorant works you hope it works new band spray protects you from odor day and night it's the new long lasting spray van spray it [Music] works okay Joe L okay down for down down hold now for aep's bit of lemon bottle upside down to see the lemon morsels scheps has them because scheps is made from whole fresh lemons scheps bit of lemon is a versatile mixer and an adult softtrick the only one children don't like thank goodness we invented it la