GOLDEN HEALTH

Year Published: 1930s

Creator: Castle Films

Format: 16mm

Description: Produced by Castle Films in the 1930s (probably 1936), this silent, black & white educational film promotes "Golden Health" which can be achieved by eating fresh Sunkist citrus from California. Sunkist ads in this era called oranges a "true product of the Golden health giving Sunshine and the Fertile soil of California". Sunkist wanted people to see oranges as essential for good health, and to eat one every day The Sunkist name dates to 1907, when ad agency Lord & Thomas proposed using the adjective "sun-kissed" to describe oranges sold by the California Fruit Growers Exchange; the word eventually used in the campaign was Sunkist, made up by the agency so it would be easier to defend afterwards as a trademark. Sunkist remains in business as Sunkist Growers, Inc., a cooperative composed of 6,000 members from California and Arizona. It is currently headquartered in Valencia, California. Opening: Castle Films - Golden Health (:07-:11). Children play outdoors on a playground. Children wrestle while others watch. Children play on a swing. A boy plays with a dog. Some boys play baseball, one plays with a dog in the woods. Boy jump off a diving board into a pool. Boys stand in line. One boy uses a juicer as they make fresh juice out of fruit (:12-1:54). Boys in line and drink the juice. A person blows a bugle and the boys come running. A boy reads a book in the woods and he joins the fray. The boys gather around a teacher (1:55-3:01). The boys are sitting and listening to a teacher tell them a story about California oranges. Back to the past: Franciscan Padres walk along the land, they are here to build missions. A Padre plants a tree. Aerial shot of the orange groves of California. Close on a book entitled "The Story of California Oranges and Lemons" (originally published in 1927 by Sunkist Growers, inc. California Fruit Growers Exchange) about the fruits (3:02-5:25). A man picks at the tree. Trees planted on the grounds. Lemon trees. Men pick the lemons from the trees. A machine has crushed lemons in it. A woman sorts through oranges. They have 'Sunkist' printed on them (5:26-7:17). People in the factory. A book is opened to a page. The boys sit and listen to the story. One boy is bored and picks up his own book. The teacher continues to speak. The boy with the book drops it and falls asleep. A man approaches the sleeping boy and takes him for a walk, it's a baseball player (7:18-9:05). Baseball game in progress. The boy comes and sits to watch the baseball game with players. A football game in progress, boys watch the action. Two boys watch men row boats in a race. They eat fresh fruit (9:06-10:18). A person blows a bugle, story time is over. The boys rush to eat. The teacher asks everyone to eat and drink healthy. Orange juice, egg, lettuce, fruits vegetables, milk are shown. A boy drinks. Boys eat and drink at the table (10:19-11:55). A man jumps off a diving board into a pool. Orange groves from high above. Men pick oranges from the trees. A tall ship on the high seas. A Padre walks along. Children play and tackle one another (11:56-13:23). End credits (13:24-13:31).

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