Glass Container Manufacturers Institute: Glass Public Relations, 1950s

Year Published: 1950s

Creator: Glass Container Manufacturers Institute D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey Mom, can Dave and I have something to drink? 0:02 - Plenty of soft drinks in the refrigerator. 0:04 Help yourself. 0:06 - Come on Dave. 0:07 - Oh boy. 0:08 - In this house, there's no treat like a soft drink. 0:09 The kids like them so much, 0:14 they drink them right from the bottle. 0:15 - (Woman #2) Why not? 0:16 They're perfectly clean, 0:17 and soft drinks always seem to taste better out of bottles. 0:18 - Thanks Mom. 0:22 - Say those bottles look different. 0:23 - Yes. Something new and they're great. 0:27 No deposit, no return. 0:30 That's what I call convenient. 0:32 - My, look how compact they are. 0:33 - Yes, but they hold just as much as regular bottles 0:36 and they sit on any refrigerator shelf. 0:38 - They sure make those flavors look inviting. 0:41 - Shall we? 0:45 - Please. 0:46 ♪ Nothing comes between you and the flavor ♪ 0:47 ♪ when it's bottled in glass ♪ 0:50 ♪ No return glass ♪ 0:52 Announcer Look for soft drinks 0:55 in new no return bottles at your store. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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