Glass Container Manufacturers Institute: Glass Public Relations, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Glass Container Manufacturers Institute D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Everybody you know grew up with bottles. 0:02 We took our first gulps of milk from glass baby bottles, 0:05 our baby food from glass jars. 0:09 Then we graduated to soft drinks and bottles 0:11 and even played kids games with the empties. 0:15 We trusted glass because we could see what we were drinking 0:18 and drank from the bottle because we knew it was clean. 0:21 What's more, we could recap it, 0:25 save it and count on it to stay fresh. 0:26 But now we're concerned with our environment 0:30 and that's an even stronger reason for buying glass. 0:32 Glass can be recycled. 0:36 It's being returned to glass container plants, 0:38 ground up, melted, and used to make new bottles. 0:40 So the bottle you drank from last week can be part 0:44 of the bottle you drink from next week. 0:48 Right now, millions of bottles and jars are being recycled. 0:51 We're not playing games. 0:55 (children shouting) 0:57


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John W. Hartman Center for Sales Advertising & Marketing History


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