Glass Container Manufacturers Institute: Glass Public Relations, 1950s

Year Published: 1950s

Creator: Glass Container Manufacturers Institute D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat piano music) 0:01 Woman Well, the only thing I can't figure out is 0:03 you really can't get an even tan, 0:05 because it's got those two funny straps 0:07 going across the front and over the shoulder, so you... 0:08 Man Mm-hmm. 0:11 Woman Yourself. 0:12 Woman I don't care what anybody says, 0:12 I think it's to die for. 0:14 Man Aren't you ever happy unless you're 0:16 tearing somebody apart? 0:17 (laughing) 0:18 Woman He's interested in my mind. 0:19 Man ... yeah, and you always get me 0:20 to call the babysitter. 0:22 Man I ordered this beer, it's really great. 0:22 Narrator Learn how to hold your beer. 0:24 No-neck bottles, that's how. 0:26 That's how to get all the taste 0:29 out of the beer you drink at home. 0:30 They're pure glass and glass can't change beer's taste. 0:32 You taste good, fresh brew. 0:35 Beer that tastes like beer. 0:37 Get this bottle at low cost and no return. 0:39 When you've finished the beer, 0:41 you're through with the bottle. 0:43 Compact too, enough for a party fit on a single shelf. 0:44 And each holds a full 12 ounces. 0:47 Learn how to hold your beer. 0:50 The leading brands are now available in no-neck bottles. 0:52 Bring home the brand you drink 0:54 in low-cost, no return, no-neck bottles. 0:56 [Woman] Yeah, I even like the taste, too. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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