Borden's Milk, 1960

Year Published: 1960

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (galloping) 0:02 - I'll get him, yet. 0:05 (neighing) 0:06 - Joey? You need a little break and a pick up, 0:08 come on over and join me. 0:11 And the most refreshing picker-upper I know, 0:13 good Borden's Milk. 0:16 (footsteps) 0:18 (gulping) 0:22 - Mm, that's good! 0:26 - If it's Borden's it's got to be good! 0:27 And good for you, too. 0:29 - I'm going to try again! 0:31 (clanking) 0:36 - Hey Joey, you want to try for this? 0:38 (rope thudding) 0:42 [Joey] Hot diggity, I got it! 0:43 Why don't you ask your mom to open 0:46 plenty of good Borden's Milk for you, with 0:47 your cookies, your sandwiches, all your meals, 0:50 it's wonderful! 0:52 Tell her it's the only milk we drink. 0:54 (jingle starts) 0:55 ♪ Gitty up, gitty up, gitty up, ♪ 0:56 ♪ Buy Borden's today! ♪ 0:57 ♪ (whistling) ♪ 1:00 (jingle ends) 1:01

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John W. Hartman Center for Sales Advertising & Marketing History

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