Borden's Cherry Tart Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Just one more. 0:02 (children chattering) 0:04 Oh no! 0:06 - Gee Pete, we're sorry. 0:08 - I was just looking for the queen of hearts to top it off. 0:09 - How bout this one? 0:12 Elsie on Borden's new flavor of the month. 0:14 Cherry tart ice cream. 0:16 - Holy coyotes. That sounds good. 0:18 What's it taste like? 0:20 - You tell us. 0:22 Mmm! Cherry ice cream, real cherry. 0:27 With juicy bits of ripe red cherries all through it. 0:31 and macaroon pasty bits of crunchy macaroon. 0:35 Golly that's good. Hey, where's yours? 0:40 - Right here. We wouldn't miss out on this. 0:42 And don't you kids miss out on it either. 0:45 Just ask your mom to buy the big half gallon package 0:47 of Borden's new flavor of the month. 0:49 Cherry tart ice cream 0:51 - ♪ Giddy up giddy up giddy up ♪ 0:53 ♪ Buy Borden's today. ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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