Borden's Milk, 1960

Year Published: 1960

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (pulley squeaking) 0:01 - Got it, kids? 0:04 - Sure thing, Jim! 0:06 (bell ringing) 0:07 Grandfather Come and get it! 0:08 - With all the work left to do, 0:12 I better get some more Borden's milk. 0:13 There's just nothing like it. 0:15 For lots of get up and go! 0:17 - Yep. Borden's sure is the milk 0:19 with the muscles in it. 0:21 - It's the sweetest tasting milk, too! 0:23 - How can anything so good for you taste so good? 0:24 - Because it's Borden's! 0:27 Good, sweet Borden's milk. 0:29 - Okay, kids! Let's go. 0:31 - Two quarts gone! 0:33 Shucks, they'll be able to hoist that hay without ya! 0:35 (laughing) 0:37 (pulley squeaking) 0:40 - Got it, Jim? 0:43 - You kids got it? 0:45 Borden's is the milk with the muscles in it. 0:47 And it tastes so good! 0:49 Make sure your mom has plenty on hand for ya! 0:51 ♪ Giddy-up, giddy-up, giddy-up, buy... ♪ 0:54 ♪ Borden's, today! ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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