Borden's Milk, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Say, look at this, 0:01 the story of Beulah and Beauregard's taster machine 0:03 and here's Beulah exclaiming, 0:06 "It's done. The world's first taster machine." 0:08 and Elmer says, "A taster machine? What's it taste?" 0:11 "Oh, all kinds of things," says Beauregard. 0:16 "And if they're good, up pops the daisy." 0:18 (Daisy rings) 0:21 Then Elsie says, "You don't need a taster machine to 0:22 tell you how good Borden's milk tastes. 0:25 Just try a glass and get that delicious taste yourself. 0:29 Sure. Cookies, sandwiches, cereals, 0:33 all kinds of good foods taste even better. 0:35 And they're more fun to have with fresh sweet Borden's milk. 0:40 Yes. When it's time to eat or anytime 0:45 you're just plain thirsty. 0:47 Remember, up pop the daisies every time 0:49 (daisies boop) 0:52 with good Borden's milk. 0:53 Woman Hey ma! 0:55 ♪ Be sure to buy Borden's! ♪ (flute shrills) 0:57 Woman Buy Borden's! 0:58


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John W. Hartman Center for Sales Advertising & Marketing History


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