Borden's Milk, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh man. 0:02 I sure could use a cold drink. 0:04 (cheerful music) 0:06 - Look what's coming down the road. 0:09 - Well I'll be. 0:13 - Ice cold refreshments coming right up. 0:15 - Oh boy, a new chuck wagon. 0:17 Hope you brought along- 0:19 - I know, many a good Borden's milk. 0:20 - Right. 0:23 - Thirsty eh? 0:24 - I'm always thirsty for good Borden's milk. 0:25 - And I can tell you why. 0:26 'Cause Borden's gives you the sweetest, freshest, 0:27 best tasting milk that you ever poured into a glass. 0:31 Fun to drink anytime. 0:34 Right Joey? 0:36 - Mm-hmm. 0:37 - And with sandwiches, cookies, any kind of chow. 0:38 There's just nothing tastes so good as good Borden's milk. 0:41 - Pete's right boys and girls, Borden's is the good milk. 0:45 It's the only milk I drink. 0:48 - Me too. 0:50 Why didn't you ask your mom to get you Borden's milk. 0:51 It's good. 0:53 Hey kids, Borden's got a new contest. 0:54 Lots of prizes. Watch for it later in the show. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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