Borden's Ice Cream, 1960

Year Published: 1960

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Whee! 0:01 Elsie's family at the Carnival. 0:02 Say, this is fun, Elmer exclaims. 0:04 (bell dinging) 0:08 And looky there cries Beauregard. 0:09 - Hurry, hurry, hurry, hurry, hurry. 0:11 Step right in for good, good, good Borden's ice cream. 0:14 The most delicious ice cream that money can buy anywhere. 0:18 Why you've never tasted ice cream 0:21 until you've tasted Borden's ice cream. 0:23 The richest, smoothest, creamiest ice cream ever. 0:26 In fact, just nobody knows how 0:29 to make ice cream better than Borden's. 0:31 (bell dinging) 0:32 Yes sir, Borden's sure rings the bell. 0:33 Say, we've got celebrities out front. 0:36 Announcer And Elsie says, 0:39 "If you want tummy tingling taste treats 0:40 deliciously different new flavors, 0:43 always buy the package with my picture on it. 0:45 Get the big half gallon of Borden's, the good ice cream." 0:48 ♪ Giddy up ♪ 0:52 ♪ Giddy up ♪ 0:53 ♪ Giddy up ♪ 0:54 ♪ Buy Borden's today ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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