Borden's Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here's Beauregard's Big Speech. 0:01 One day Elsie's son Beauregard 0:04 had to write a speech for school. 0:06 What to talk about? 0:08 - "Here talk about this," says Elsie, 0:10 "Good Borden's Ice Cream." 0:12 - Borden's ice cream? 0:14 I could talk about that forever! 0:15 Especially how delicious Borden's ice cream tastes, 0:17 no matter what flavor! 0:20 - Yes, Borden really knows how to make good ice cream. 0:22 In fact, no one knows how to make 0:25 better ice cream than Borden. 0:27 And think of all the wonderful things you can make 0:29 with good tasting Borden's ice cream. 0:31 - And I'll tell how your picture 0:34 on every package means Borden's ice cream 0:35 is good and pure and delicious. 0:38 (cheering) 0:39 And so fellow students- 0:42 - Yes kids make sure your mom 0:44 gets the big half gallon package 0:47 with Elsie's picture on it. 0:49 That's good Borden's Ice Cream 0:50 (cheering) 0:52 - Hey Mom! 0:55 ''♪'' Be sure to buy Borden's. Buy Borden's! 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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