Borden's Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (indistinct) Ice cream sundae. 0:02 Narrator All right Joey, let's start with a big 0:06 scoop of Borden's ice cream on a nice slice 0:08 of your favorite pie. 0:12 Joey Delicious. 0:15 Narrator Now, how about a super sundae? 0:17 Good Borden's ice cream. 0:19 The flavor you like best and lots of syrup. 0:21 Joey Tasted good. 0:25 Narrator Let's top it off with a Borden's banana split. 0:27 Joey Three scoops. 0:30 Narrator Sure Joey! 0:31 Dig in! Dig in! Dig in! 0:33 - Boy what a dream 0:39 Come on Fury, let's make that Borden's dream come true. 0:43 Say kids, how about you? 0:46 Ask your mom right now to get the big half gallon package 0:48 with Elsie's picture on it. 0:50 That's good Borden's ice cream. 0:52 ♪ Hey Mom! Be sure to buy Borden's ♪ 0:54 ♪ Buy Borden's ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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