Borden's Ice Cream, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (triangle clanging) 0:00 - Cow bell at this hour? 0:03 Might be in trouble. 0:04 - Let's go. 0:05 What's up, Joey? 0:08 - Step right in to Joey's ice cream parlor. 0:09 (feet treading) 0:11 - Well, I'll be- 0:13 - Sure, I'd love some good ice cream, Joey. 0:14 - Me too with that good Borden's Ice Cream. 0:16 Joey Coming right up! 0:20 - You know Jim, 0:21 that Borden's ice cream is the best tasting ice cream ever. 0:22 - Here you are, Pete. 0:25 Pete Boy, oh boy! 0:27 Jim I'll have a chocolate float please. 0:29 Joey Yes, sir! 0:31 A nice big glass of Borden's Dutch Chocolate. 0:31 Pete Made with real Dutch cocoa 0:34 and a big scoop of Borden's Dutch Chocolate 0:36 Almond Ice Cream. 0:39 That's Borden's super delicious flavor for this month. 0:40 Real chocolatey taste. 0:43 And chock full of crispy tasty, toasted almonds. 0:45 Ask mom to get the big half gallon package 0:48 for your ice cream parlor. 0:51 ♪ Hey Mom! ♪ 0:53 ♪ Be sure to buy Borden's. ♪ 0:54 ♪ Buy Borden's! ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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