Borden's Elsie Popsicles, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Injuns, injuns, thousands of 'em, swarm in all over! 0:00 (guns firing) 0:04 Things looked mighty bad, 0:05 when suddenly, I reached into my pack, 0:07 and pulled out an Elsie brand Popsicle. 0:09 I tell ya, that cool, refreshin' Elsie brand Popsicle 0:12 was better than a peace pipe. 0:16 When that injun tasted the fresh fruit flavor, 0:17 his war paint melted into a great big happy grin. 0:20 - Aw, come on Pete, 0:25 they didn't have Popsicles in those days. 0:26 - No, but I sure wish they had. 0:28 'Cause there's nothing so downright delicious 0:31 as Elsie brand Popsicles. 0:34 - And Fudgsicles. 0:36 Boy, the smooth chocolatey flavor 0:37 of Elsie brand Fudgsicles is real good! 0:39 - Yep, so make sure your Popsicles and Fudgsicles 0:41 have Elsie's picture on the wrapper. 0:46 That means it's Borden's! 0:49 - And if it's Borden's it's gotta be good! 0:50 Child Voiceover Hey Mom! 0:54 Be sure to buy Borden's! 0:55 (whistling) 0:56 Buy Borden's! 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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