Borden's Dutch Chocolate Milk, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now for Elsie Makes a Change. 0:01 One day, Elsie was rearranging the furniture, 0:04 and Elmer says, "Oh, why do we have to change things?" 0:07 And Elsie answers, "Because sometimes a change 0:13 is good for you. Like the one I have in the kitchen." 0:16 "A change in the kitchen?" Elmer asks. 0:20 "Yes, a delicious change! We're having Borden's 0:22 Dutch Chocolate, made with real Dutch cocoa." 0:26 "Oh, yum yum!" say Beauregard and Beulah. 0:29 And Elmer, and no wonder. 0:32 Borden's is the good Dutch Chocolate 0:35 with that special Dutch cocoa flavor. 0:37 Gives you plenty of energy too. 0:40 You'll love it cold, right from the carton, 0:42 or it's so easy to heat and drink piping hot 0:44 for breakfast, lunch, dinner, anytime. 0:47 That's good Borden's Dutch Chocolate, 0:51 made with real Dutch cocoa. 0:53 ♪ Hey Mom, be sure to buy Borden's ♪ 0:55 ♪ At Borden's ♪ 0:58


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John W. Hartman Center for Sales Advertising & Marketing History


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