Borden's Big Contest, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Borden D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Kids Hey, Danny. Come over here. 0:01 Male Hey, what's going on? 0:04 - Big contest from Borden's. 0:05 Male What kind of contest? 0:08 - Real easy one. 0:09 Look, Elsie's just had twins. 0:11 What you've got to do is name Elsie's twins. 0:13 Male That's a cinch. 0:16 What kind of prizes? 0:17 - Terrific prices. Look, Junior Thunderbirds 0:18 Male Oh, and General Electric color TV sets. 0:23 Danny And your own portable General Electric 0:26 TV sets. 0:28 And look, Evans Firebird bike. 0:29 Male Say, a Maytag double-decker refrigerator 0:32 freezers too. 0:35 And $31,000 in cash prizes. 0:36 - And kids, here's what you to do enter 0:40 Borden's big contest. 0:43 Just go to your grocery store for this entry 0:45 blank with all the rules for Borden's contest 0:47 to name Elsie's twins. 0:50 But hurry. 0:51 Name Elsie's twins. Be a winner. 0:53 Do it today. Get wonderful prizes. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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