Ansco: Film and Cameras, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Ansco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (audio distortion) 0:00 (whimsical music) 0:01 Narrator Searching for the right word? 0:01 - No, searching for gift ideas. 0:03 (whimsical music) 0:05 Any suggestions? 0:07 Narrator Sure have, an Ansco Cadet Camera Outfit, 0:08 with everything needed for taking pictures. 0:11 The Ansco Cadet is always ready when you are. 0:14 No focusing, no dials, no nonsense. 0:17 - What a wonderful idea. 0:21 Narrator Here are two more. 0:22 The new Ansco Cadet Reflex, 0:23 with a photo size viewfinder, 0:25 that makes fine pictures, easy to get. 0:27 And the Ansco Lancer, 0:29 the camera that puts precision focusing into simple words. 0:32 Just move this red dot for distant scenes, 0:35 medium shots, or close ups. 0:38 Made your choice? 0:40 - Uh huh, all of them. 0:41 These are perfect answers to so many gift problems. 0:44 Narrator When it's time to give, 0:47 give the fun of an Ansco Camera Outfit. 0:49 $10.75, $15.95, $19.95. 0:51 If it's from Ansco, you'll know it's A+. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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