Ansco: Anscochrome Film, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Ansco D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (march music playing) 0:02 Narrator Look who's carrying the red, white 0:03 and blue! 0:05 Proud as a boy scout can be. 0:06 What a picture! 0:09 And you're sure to get it, 0:10 in all its sparkling color, 0:11 when you take it on Anscochrome. 0:14 The A+ color film from Ansco. 0:16 Let me show you why that Ansco A+ 0:19 is a big plus for you. 0:21 If you're like me, you're often in doubt 0:23 about the right conditions for taking pictures. 0:25 This can be a real problem, 0:28 but not with Anscochrome film. 0:29 Anscochrome has a big extra margin of sensitivity, 0:32 so that even when conditions are not ideal, 0:35 you can still get true-to-life color slides, 0:38 from which beautiful Printon color prints can be made. 0:41 So, why take chances? 0:44 Anschochrome in the red box 0:45 gives you this big plus, 0:47 and costs no more. 0:49 Whether it's color films, 0:50 black and white films, cameras, 0:51 or projectors. 0:54 If it's from Ansco, 0:55 you know it's A+! 0:57


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John W. Hartman Center for Sales Advertising & Marketing History


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