Anheuser Busch: Michelob Beer, 1970s

Year Published: 1970s

Creator: Anheuser Busch D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bright music) 0:01 - Consider yourself lucky. 0:03 Charlie was six months old when he started to walk. 0:04 He drove me up the wall. 0:07 Announcer Did you ever notice how most beers 0:08 are taken for granted? 0:10 Most beers are taken for granted, 0:12 but there's one beer that isn't. 0:15 Let's replay this scene. 0:18 (tape being rewound) 0:20 (bright music) 0:23 - Hey. 0:26 Man Ah-ha. Michelob. 0:28 What's the occasion? 0:30 - Really living it up, Bob. 0:31 - Murray? - Why not? 0:33 Michelob. Great. 0:35 - What are we celebrating? 0:36 Announcer Michelob, since 1896, 0:38 brewed by Anheuser Busch. 0:41 It's the beer that isn't taken for granted. 0:43 The beer people really don't expect you to serve them. 0:46 It's an unexpected pleasure. 0:49 So surprise people. 0:52 Serve Michelob. 0:54 - Everybody wins tonight. 0:56

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