Anheuser Busch: Budweiser Beer, 1970s

Year Published: 1970s

Creator: Anheuser Busch D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator It's been almost 200 years 0:01 since Paul Revere rode this way to Rouse, the countryside. 0:04 But some things haven't changed much. 0:08 The streets, a very special ship, 0:10 make it seem almost like yesterday. 0:14 (bouncy whistle music) 0:16 And wherever the Budweiser Clydesdales travel, 0:21 like other symbols out of our past, 0:24 they too renew and reaffirm a similar concern and regard 0:27 for traditions worth preserving. 0:32 (bouncy orchestral music) 0:34 Traditions, like the way Budweiser is brewed 0:41 in New England and all across America, 0:44 brewing beer right does make a difference. 0:48 It always has. 0:52 It always will. 0:53 When you say Budweiser, you've set it all. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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