AMF: Sports Equipment, 1970s

Year Published: 1970s

Creator: AMF Sports D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator How AMF made the weekend. 0:01 One day, Monday came to AMF for help. 0:04 - Can you help me? 0:08 I'm feeling very blue. 0:09 - What's the matter? 0:12 - Nobody likes me. 0:13 - Why not? 0:15 - Lousy rotten day. 0:16 Lousy rotten day. 0:17 - I'm the first day of another work week. 0:18 They're all grumpy and mad. 0:21 - Hmm, I'll tell you what, 0:24 let's put two days of recreation in front of you. 0:26 We'll call it a weekend. 0:30 We'll make them bikes to ride, 0:33 and boats to sail and balls to bounce and bowl. 0:35 To recreate, exhilarate, let their other half live. 0:38 Narrator AMF, we make Ben Hogan Golf Equipment. 0:43 Sunfish Sailboats. 0:46 Voit Balls. 0:47 Hatteras Yachts. 0:49 We make weekends. 0:51 And since AMF has been making weekends, 0:53 Monday's been a happier day. 0:56 - Thank you. 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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