American Dental Association, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: American Dental Association D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Speaker A smile for life, the father, 0:01 presented by the American Dental Association. 0:03 [Father] I had been coming down Dr. Brand's street 0:06 for over 20 years. 0:08 Now, my wife and I were taking our daughter to him. 0:10 She was four and meeting him for the first time 0:14 was the same adventure for her as it had been for me. 0:17 She looked like a little round apple sitting in a big chair. 0:21 And when the doctor's assistant put the dental bib on her, 0:25 she giggled and thought it was all a game. 0:29 As he examined her, 0:32 he told us she was the right age 0:33 to start topical fluoride treatments. 0:35 "Topical fluoride treatments?" 0:38 my wife asked. 0:40 The doctor explained that scientists had shown 0:42 that fluoride strengthens the enamel against tooth decay. 0:44 Topical treatments could be a big help 0:48 during the cavity years, 0:50 but she would also have to help herself. 0:52 "Follow all the dental rules." he said, 0:55 "And you'll see, 0:57 you'll have a smile for life." 0:59 As she left, 1:03 my little girl kept looking back 1:04 because the dentist played such a nice game, 1:06 a most human game, 1:09 the endless effort to help and protect his patients. 1:11 Day in, day out, 1:15 from generation to generation. 1:17

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