American Dental Association, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: American Dental Association D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - A smile for life. 0:01 The lesson presented by the American Dental Association. 0:02 - When I was older, 0:05 going to Dr. Brand 0:06 somehow seemed to come last 0:07 on my list of things to do. 0:09 After all, a guy has lots on his mind, 0:12 maybe I was overdue, 0:15 but I knew I'd get a friendly reception from Dr. Brand. 0:17 And I did. 0:21 He told me I had good teeth, 0:23 but the way I was going, 0:25 I'd never have that smile for life. 0:27 Not only missing regular checkups, 0:31 but it looked like I was eating a lot of sweets too. 0:32 Now how does he know that? 0:36 He showed me how. 0:39 I was a teenager 0:40 and teenagers get careless, 0:42 seem to forget all they learn. 0:44 He pointed to a chart 0:47 that showed that the teens were the 0:48 years when most cavities occur. 0:50 Snap out of it, he said. 0:53 Get back to the rules the way he taught me. 0:55 Regular checkups, proper brushing 0:58 and easy on sweets. 1:01 Later on my way home, 1:04 I was sorry for the way I let the doctor down. 1:06 From now on teenager or no teenager, 1:09 I was going easy on sweets and regular on checkups. 1:13

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