Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Coffee beans that cost more. 0:01 They're the reason Yuban costs more. 0:04 A little more than other coffees. 0:06 It all started back in 1905. 0:08 Coffee merchant, John Arbuckle, 0:11 was blending a special gift coffee for his friends. 0:13 For richer flavor he added rare aged coffee beans 0:17 to his most expensive blend of green coffees. 0:20 He knew aged beans cost more, 0:23 but see the difference. 0:26 Their extra richness was worth it. 0:27 So he added aged coffee beans 0:30 and created the coffee that has to cost more. 0:32 World's richest coffee. 0:35 Yuban, deep, dark, extravagantly delicious Yuban. 0:36 Worth the extra cost? 0:42 Well, as John Arbuckle would say 0:44 you get what you pay for Yuban. 0:46 And now Yuban comes in a new nine ounce size. 0:48 Free coupon inside saves you 20 cents 0:53 next time you buy new nine ounce size instant Yuban. 0:55

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