Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (beans rattle) 0:01 Male Narrator Coffee beans that cost more. 0:02 They're the reason Yuban costs more. 0:04 A little more than other coffees. 0:06 It all started back in 1905. 0:09 Coffee merchant, John Arbuckle, 0:11 had just lighted his coffee roaster 0:13 and was blending a special gift coffee for his friends. 0:15 For richer flavor, he decided to add rare aged coffee beans 0:19 to his most expensive blend of green coffees. 0:24 He knew aged beans cost more but see the difference. 0:29 Their extra richness was worth it. 0:33 So he added aged coffee beans 0:35 and created a coffee that has to cost more. 0:37 World's Richest Coffee, Yuban. 0:40 Deep, dark, extravagantly delicious Yuban. 0:43 Worth the extra cost? 0:47 Well, as John Arbuckle would say. 0:49 John You get what you pay for. 0:52 ♪ Deep, dark, delicious Yuban ♪ 0:55

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