Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Aged coffee beans, 0:02 rare, aged coffee beans. 0:04 They're the reason Yuban costs more, 0:06 a little more than other coffees. 0:09 It all started at a coffee roaster back in 1905. 0:11 Coffee merchant, John Arbuckle, 0:14 was preparing a special gift coffee for his friends. 0:16 Before roasting, he added aged coffee beans, 0:19 they cost more, but their extra richness was worth it. 0:22 You see, most beans are roasted green, 0:26 good, but not as rich, 0:28 so he added aged coffee beans 0:30 and created the world's richest coffee, Yuban. 0:32 Now you know why Yuban has to cost more, 0:37 aged beans cost more, 0:39 but they make Yuban deep, dark, extravagantly delicious. 0:41 Worth a little more? 0:47 Well, as John Arbuckle would say, 0:50 you get what you pay for. 0:52 ♪ Deep, dark, delicious Yuban ♪ 0:54

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