Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Aged coffee beans. 0:02 Rare aged coffee beans. 0:04 They're the reason Yuban costs more, 0:06 a little more than other coffees. 0:08 It all started back in 1905, coffee merchant, 0:10 John Arbuckle was blending a special gift coffee 0:14 for his friends. 0:17 He added aged coffee beans. 0:18 They cost more but their extra richness was worth it. 0:20 You see most beans are roasted green. 0:24 Good but not as rich. 0:26 So, he added aged coffee beans 0:28 and created the world's richest coffee, Yuban. 0:30 Now you know why Yuban has to cost more. 0:35 Age beans cost more. 0:37 But they make Yuban deep, dark, extravagantly delicious, 0:39 worth a little more. 0:46 Well as John Arbuckle would say, 0:49 - You'll get what you pay for. 0:51 ♪ Deep, dark, delicious Yuban ♪ 0:54

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