Yuban Instant Coffee, 1950s

Year Published: 1950s

Creator: Yuban D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bongo drum) 0:02 - (Narrator) The world's richest coffee 0:03 is now an instant coffee. 0:04 New instant Yuban. 0:06 Richest, because like famous ground Yuban, 0:09 new instant Yuban 0:12 is blended with rare aged coffee beans 0:13 mellowed by time, 0:16 then fresh roasted at peak flavor. 0:18 - "Deep, dark, delicious. Yuban." 0:21 (old time music) 0:25 - (Narrator) Unlike other coffee beans, 0:26 which are roasted green in color, young in flavor, 0:28 the aged beans Yuban adds to its blend 0:30 are mellowed by time, like vintage wine. 0:33 The choicest cheese, 0:36 the finest steak. 0:38 Yes, the world's richest coffee 0:40 is now an instant coffee. 0:42 Richest because it is blended with rare aged coffee beans. 0:44 Yuban. Pennies more in price. 0:49 The premium coffee of General Foods. 0:51 (old time music) 0:53 - "Deep, dark, delicious Yuban." 0:54

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