YOU HAVE TO DRIVE IT TO BELIEVE I

Year Published: 1961

Format: 16mm

Description: This 1961 TV commercial for the Studebaker Lark features satisfied customers talking about the car with the tagline, "You have to drive it to believe it." The Studebaker Lark is a compact car that was produced by Studebaker from 1959 to 1966. From its introduction in early 1959 until 1962, the Lark was a product of the Studebaker-Packard Corporation. In mid-1962, the company dropped "Packard" from its name and reverted to its pre-1954 name, the Studebaker Corporation.

Complete Record:

Transcription

[Music] performability from studebaker performability exclusive with the 61 lark so exciting you've got to drive it to believe it 1961 lark is real sharp looking just loved it inside and out and so easy to get into the new 61 lark widescreen visibility all around you've got to drive it to believe it no question about it you do have to drive the 61 lark to believe it new steering 461 the lock really takes those sharp turns new oval steering wheel feels just great you've got to drive it to believe it thousands did improved performability united states testing company certified you

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