WHY DO YOU THINK THEY CALL IT DOPE? PSAs #1
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Genre: public service announcement
Year Published: 1970s
Description:
This short group of PSAs from the 1970s were an outgrowth of a campaign organized 1970-73 during Richard Nixon's presidency. The administration worked with the nonprofit Advertising Council to orchestrate a national, “one-voice” mass media campaign to change Americans’ attitudes toward the use of drugs. One of these campaigns "Why Do You Think They Call it Dope?" proved highly successful, and became part of pop culture.
Two PSAs are included here from the "Call it Dope" campaign, one at (0:06) and a second at (3:35). The first PSA (0:06) features a pusher attempting to sell drugs to young children, who talk back and debunk his statements about amphetamines and other street drugs. "Why Do You Think They Call it Dope?" The next ad, with a jungle theme, (1:27) comes from the American Osteopathic Association, campaigns against the casual misuse of prescription drugs. At (2:24) an FDA sponsored ad also delves into the hazards of taking too many prescription drugs including sleeping drugs. "Don't mix prescription drugs without medical advice." At (3:35) an Emperor's New Clothes cartoon attempts to educate people about the dangers of smoking pot and taking pills. "No thanks -- Why Do You Think They Call it Dope?"
Transcription
[Music] come on matter goe why not when they ask you why you won't mess around with drugs ask them why do you think they caught dope hey kitties gather around the man with the goodies is here here's a little beauty for me to Yi just inhale and sniff it his Aeroplane glue oh one whff man and isn't it true that sniffing glue can damage your liver and kidneys cool it kid look here amphetamine bennies dexis me they say amphetamines can cause something like schizophr schizophrenia in most cases it does not last cool it kid now for the barbs Neo nice easy downers withdrawal from barbis can cause convulsion will you conol yourself out of here grass anything wrong with pot they're not sure yet they just started studying about it what reward dig everybody l s d bad trip and a chance of chromosome damage how do you know you got chromosome you got there can hurt you can't it sure kid why do you think they call it dope Hey where's everybody going when you live in the jungle you keep your senses sharp or you don't survive it's that simple the same holds true in this jungle these animals must be sharper or they won't make it either everybody has problems and most people solve them one way or another themselves but too many animals in this jungle are destroying their senses withs in an attempt to escape from their problems they turn to tranquilizers amphetamin and barbiturates in their flight from reality the abusive use of these drugs doesn't help and can lead to an emotional dependency on them all of these drugs alter the mind making it just that much harder to survive we'd like to see you make it so stay away from drugs and keep your mind sharp remember tomorrow you have another day to spend in the jungle in this age of modern medicine you can accumulate quite a repair shop in your medicine cabinet all kinds of marvelous prescriptions to make you feel better if your nerves are uneasy you can take something for them high blood pressure a little something more when you get home tonight you can take your sleep in a capsule plus a pill for your headache and that minor infection and a little goodie for the stomach if you keep taking such good care of yourself who knows you may even kill yourself there are drugs that don't mix well with other drugs when you take medicine be careful don't mix prescription drugs without medical advice be careful with all medicines read all the directions take good care of yourself but take care how you do it remember the story of The Emperor's New Clothes this is very special suit only really groovy people can see it and the emperor said yes I see and so everyone pretended they saw it too groing far out fantastic because they were all afraid of being called Square but one little boy wasn't afraid he trusted his own eyes and said I can't see it ooh that took courage especially since everyone else was going along today everyone's still worried about being with it and pot and pills are supposed to be where it's at and when others tell you how great it is groy far out fantastic it's going to take courage to tell them uhuh some kids have that kind of Courage it'll be tough but when they offer tell them no thanks and ask them why do you think they call it do
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