Why Do You Buy?
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The film through a fictionalized and comical approach, focuses in on the emotional elements which enter into the buying decision. It further shows how advertising utilizes the emotional appeals to sway our buying decision., A look at the modern consumer and a few of his hangups. Emotional influences in buying. How the seller tries to create a need for a product.
Copyright
Registered 15Jun72 · MP23238 (Jul-Dec 1972) Copyright holder: Gilbert Altschul Productions, Inc
Complete catalog record
The film through a fictionalized and comical approach, focuses in on the emotional elements which enter into the buying decision. It further shows how advertising utilizes the emotional appeals to sway our buying decision., A look at the modern consumer and a few of his hangups. Emotional influences in buying. How the seller tries to create a need for a product.NOTE: Two (or more) records have been merged together to create this data.
Related films
Sources
- 16mm Filmography (legacy record) — title, creator, length, format, sound, genre, description, catalog record
- U.S. Copyright Office, Catalog of Copyright Entries (renewals, 1970–1978) — copyright
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