“What the 1970's Really Looked Like” (1 of 3) Various Commercials and PSAs

Genre: public service announcement

Year Published: 1970

Complete Record: Reel 1) Oscar Meyer Weiners. Hot DOG shopping tips,CU people eating hot DOGs, CU of children, elderly devouring DOG and bun, CU of individual hot DOG, MS of lady walking down meat section of grocery store with cart and child, CU of hot DOG package, label, nutrition information, freshness date, and manufacturer. Montage of several people, lady with huge sunglasses, children, young men, etc., chomping down on hot DOGs. Old Gold Cigarettes (King Size and 100’s). Establishing shot of man on snow mobile with snow spraying. CU of machine and shots of man roaming through trees with woman. Couple smoking and on ski mobiles, CU of man smoking cigarette with goggles on top of head taking pleasure in smoking, blowing smoke into air. Man and woman walking arm and arm through woods and snow smoking... CU of Old Gold Cigarette box. Crisco commercial. Woman standing in front of windmill and cabin in Greenley County, Kansas. Woman with mother and children in kitchen; all wearing glasses. CU of ribbons (cooking awards). CU of Crisco container and contents inside... CU of pan with oil, frying french fries. Fresca soda. Man wiping down windows covered in ice. He comes inside from the cold and joins celebratory family. Bottles of Fresca are handed around and CU of liquid poured into styrofoam cups. Men and women dancing; couple in corner studying. Shot of women in supermarket pushing carts filled with 6-packs of Fresca with boxes of Fresca in the background. Good shot of money falling from air in supermarket; many boxes/bottles of Fresca in shot. CU of old-fashioned cash register. Men and women jumping into air grabbing at money that is raining down on them. Chicken ranch. CU of chicken, MS and CUs of eggs on conveyor belts (good linear perspective)--various angles, shapes, and sizes. Eggs in cartons being removed from conveyor belt. Twist-away. MS of Jack La Lanne with white background. CU of product’s box. Jack LaLanne and woman give example of exercise product. CU of woman’s feet twisting... CU of Twister sign... Twist away twister exercise thing. Wonder bread. Silhouette of couple hugging and kissing on beach. Short clips of sailing, biking, surfing, sailing, boy running on beach with white greyhound-looking DOG, horseriding on beach, fishing, roller-coaster. CU of Wonder bread slices in package and eggs. Women’s air force ad. Shots of women peerining into windows, don’t see what they’re looking at, woman puts on glasses and peers at her reflection, woman holds handbag and inspects its exterior, woman sniffs teabag, CU of Base Operations sign, CU of women in uniform, couple eating slices of pizza, white woman in uniform talking with black woman in uniform. How to BBQ a turkey. Shot of trees with sun shining through (tilt downwards), man carries out turkey, preparing to barbeque, ties string around wings, inserts stick into tail and breasts, brush with sauce, line of hungry guests awaiting meal. Tab cola commercial. Opening a soda pop bottle. Zoom in on man sitting at desk, fades to woman walking on grass in striped dress---daydream, many women walking along in natural settings dressed in feminine attire, CU of cap, woman taking thirst-quenching sip. Crash tests. Car racing into barrier at high speed in slow motion. Black and white footage. Crash cushions required on freeways. Car crashing into protective barrier at high speed. Other examples of protective barriers, metal and plastic cylinders, with car crashing into them... Aerial view of car crashing into water-filled cylinders in slow motion; water sprays up toward sky. Sand-filled cylinders, concrete-filled cylinders, etc. Various angles. Blue bonnet margarine. CUs of various uses. Tall stack of pancakes oozing with butter. Wisk laundry detergent. Woman packing suitcase. Woman scrubbing clothing. “Ring around the collar!” Detergent fighting stains. Magnavox TVs. Woman approaching lone TV as if on an empty stage. Woman showcases models. Winnebago motor homes. Aerial shots flying over barren lands with several trees and cows, ends up hovering over circle of five Winnebago motor homes. Interior shot of motor homes. Traditional Greek dance. Ten men and women in white shirts with black vests/pants dancing and clapping. Some women wear printed aprons. Wide shots, several CUs. Monvelle Panty Hose. Direct address of blond woman looking into camera. Blitz Reinhard Beer. Skiers trekking down mountail. CU of fancy footwork and jumps. Snow and trees in background. Good footage of skiers. Shots of men and women cozy inside ski lodge, laughing and drinking beer. Cans of beer with pull tab. PSA. Mother tucks children safely into car. Child’s perspective looking at mother put keys into ignition and revving up engine, then starting to drive. Mother leaves keys in car with engine running and kid drives off. Mother chases car down, but it’s too late. Kid gets into crash. Starsky and Hutch promo. ABC. RUnning up stairs, talking to each other. Freezing frames. Action sequences. AAA. Hip black men and women at a club, partying. Drunk man requesting another drink and acting obnoxious. Friend later ends up carrying man out of bar. PSA from the Christian Reformed Church. “You’re not just a number with God; he knows your name.” CU of punch cards, typewriter keys with man typing, buttons, all sorts of gadgets. Adorn hairspray. Women in extravagant outfits, modelling. Clearly, women are on a photo shoot, posing. Coke summer time. Wide shot of lake with sun rising, bird chirping, man playing guitar for girlfriend on barge, man and women dancing/playing with wheelbarrow, drinking Coke, splashing each other with water. Schlitz beer Tahiti. Boat crashing through waves at sea, CU of captain with hat, shot of Tahiti from water, men in traditional Tahitian garb/attire throwing spears/racing horses, canoeing. Indigents and visitors blended together. Jacobsen lawn mower. Mowing on grass, displaying features. Folgers coffee. Car is broken down. Make coffee while waiting. Marine Corps. Swingers on the beach (a few good men), men drive expensive sports cars, date beautiful women. Old Spice. Woman flips through magazine daydreaming, woman by fountain daydreaming, woman in office daydreaming... Jacques Cousteau ABC promo. Shots of water, penguins, seals, walruses, underwater shots, jellyfish... VD PSA. Woman with frowning face walking down street, shots of trees, woman approaches doctor’s office. CU of sign, woman fearful of walking into office. Air force PSA. Jet takes off into air. Pilot’s view of control panel, plane up in clouds (dark), men in uniform tracing/speaking through microphone... Campy Seat belt PSA. Many people in silly hats, with cheesy smiles, etc. Seatbelts as accessory items, belts, hats, watches, earrings, necklaces, diapers...