WESTERN AIRLINES — THE ONLY WAY TO FLY
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Year Published: 1970s
Description:
This long form commercial for Western Airlines (circa 1970s) highlights the airline’s history, service, and destinations. It begins by showcasing the catchy slogan "Western Airlines, the only way to fly", and features the song composed and sung by Mark Lindsay. The ad emphasizes the airline’s broad network, listing cities like Phoenix, Miami, and Las Vegas, while promoting their quality service, referred to as "the Champagne Airline." The history segment traces the airline’s origins back to 1926 with its first flight from Los Angeles to Salt Lake City via Las Vegas. Over the years, Western Airlines expanded to international routes, continuing its legacy of excellence in air travel. The commercial ends with energetic music and visuals, reinforcing the message that Western Airlines is the best choice for travelers. The film features McDonnell Douglas DC-10 aircraft. In 1973 Western added nine McDonnell Douglas DC-10-10s, marketing its wide-body cabins as "DC-10 Spaceships". They were configured with 46 first-class seats, 193 coach, and a lower level galley. From 1976 to 1981 the DC-10s flew Los Angeles to Miami nonstop.
00:00 - 0:25: The commercial begins with music and a catchy slogan, "Western Airlines, the only way to fly."
0:25 - 1:00: The commercial continues with a lively jingle inviting passengers to join Western Airlines in the sky, emphasizing it as the best choice for air travel.
1:08 - 1:22: Images of in flight meal service by a stewardess. List of various destinations served by Western Airlines, such as Phoenix, Hawaii, Miami, Reno, Las Vegas, and more.
1:22 - 2:00: The ad encourages travelers to try Western Airlines, highlighting its quality service and promise to deliver an exceptional experience.
2:00 - 2:27: The commercial introduces Western's dedication to excellent service, mentioning its reputation as "the Champagne Airline" and its beginnings in 1926 with a small biplane.
A Pathe newsreel tells the story of the first mail plane, piloted by Capt. Maurice Graham. 2:27 - 3:01: A historical segment shows the first flight from Los Angeles to Salt Lake City via Las Vegas, establishing the airline’s long-standing legacy.
3:01 - 3:19: Animated TV commercial for Mexico City vacations. Montage of images of Mexico. The ad mentions that after 50 years, Western Airlines still operates the same route and has expanded to international destinations.
3:19 - 8:11: Montage of images of Miami, Florida, Alaska, Western Canada including Vancouver, Hawaii, Salt Lake City, Los Angeles and other destinations. The commercial concludes with energetic music and visuals reinforcing the slogan, inviting viewers to join Western Airlines for a remarkable flying experience, and highlights the expansion to 40+ cities with more destinations on the way.
Transcription
[Music] [Music] Western. Aloha. Here. Western Airlines. Western Airlines. To our friends of every nationality. Welcome to Western Airlines. The only way to fly. Western's the way to fly. Come join us in the sky. We'll show you why. Western is the only way to fly. The only way to fly. Come join us in the sky. We'll show you why. Western is the only way to fly. Phoenix, Hawaii, Miami and Reno, Las Vegas, Vancouver, Salt Lake, Sacramento, Denver and Portland, LA, San Francisco, Seattle, Fort Lauderdale and try us to the end. Try us, we'll show you we can try and you ain't for us and you know what you came for. Western's the way to fly. Come join us in the sky. We'll show you why. Western is the only way to fly. [Music] Western's people, special people, always striving for a new standard of service as the Champagne Airline. How did it start? Well, it all started in 1926 with a little biplane that looks something like this. Path a Newsre tells the story this way. Heat. Heat. [Applause] [Applause] That first flight was from Los Angeles to Salt Lake City via Las Vegas. Today, over 50 years later, we still fly that route, but we've added many other great destinations. In fact, now Western's world is international. [Music] Oh my. Western Airlines, the only way to [Music] fly. Heat. [Music] Heat. Heat. [Music] Heat. Heat. [Music] [Applause] Heat. [Music] Heat. Heat. [Music] Heat. Heat. Heat. Heat. Heat. [Music] Heat. Heat. Heat. Heat. Heat. N. Heat. [Music] Heat. Heat. Heat. [Music] Heat. Heat. [Music] 40 plus cities in all. More great destinations on the way. Western Airlines, the only way to fly. Join us in the sky. We'll show you why. Western is the only way to fly. [Music]
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