Vicks: Formula 44, 1970s

Year Published: 1970s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whimsical instrumental music starts) 0:00 (man coughs) 0:02 (bell dings) 0:04 (man coughs) 0:05 (hand smashing) 0:07 (bell dings) Narrator No matter how strong a man is, 0:08 a cold spot can still hit him out of control. 0:10 That's why we're seeing Vick's Formula 44, 0:13 extra strength cough mixture. 0:15 It relieves your cough with a cough suppressant 0:17 as effective as codine, 0:19 but not narcotic. 0:21 Vick's Formula 44. 0:23 (crashing) (bell dings) 0:24 It gives you the strength you need 0:26 to help keep your cough under control. 0:27

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