Vicks: Formula 44, 1970s

Year Published: 1970s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator No matter how strong a man is. 0:01 A cough can still get the upper hand. 0:03 (husband coughs) 0:06 (tree breaks) 0:09 (husband coughs) 0:11 (dog whimpers) 0:12 (brick structure crumbles) 0:13 (husband coughs) 0:15 (hydrant explodes) 0:16 (husband coughs) 0:19 Fortunately, there's Vicks Formula 44. 0:20 The Extra Strength Cough Mixture. 0:22 (husband coughs) 0:25 (door breaks) 0:27 Effective as cocaine, but not narcotic. 0:28 Extra Strength Formula 44, to help control a cough 0:31 before it goes on a rampage. 0:35 (lamp post bulb breaks) 0:38 And remember to carry Formula 44 Extra Strength Cough Discs. 0:43 Each disc contains as much cough suppressant 0:47 as a spoonful of Formula 44 Cough Mixture. 0:49 For coughs that strike away from home. 0:52 Vicks Formula 44 Cough Discs and Cough Mixture. 0:55

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