Vicks: Formula 44, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look, it's the first cough of the cold season. 0:01 - Oh my. 0:05 - See the scratchy-throated rasper. 0:06 (man coughing) 0:08 - Very rare. 0:10 - And look, a blue-beaked hacker. 0:11 (man coughing) 0:14 - Oh! 0:15 - Oh, and it's a big one. 0:16 Announcer Your first cough this season 0:18 may be a big one and that means 0:19 Vicks Formula 44 Extra Strength Cough Mixture. 0:21 With a cough suppressant as effective as codeine 0:24 but not narcotic. 0:26 If you can't get away for the cold season. 0:27

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