Vicks: Formula 44, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator It's flu time so you try to avoid crowds, 0:01 keep track of the weather, 0:05 you're generally careful. 0:07 (lady coughing) 0:09 But if the people around you aren't, 0:09 you can still get the flu, and flu coughs. 0:11 (lady sniffles) 0:13 That's why you need Vicks formula 44, 0:14 the extra strength cough mixture. 0:16 With a cough suppressant as effective as codeine, 0:19 but not narcotic. 0:21 Vicks formula 44, for relief of flu coughs. 0:23 (lady's cough worsens) 0:26 Because everybody isn't as careful as you are. 0:27

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