Vicks: Formula 44, 1960s

Year Published: 1960s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer This commercial is all about a reflex. 0:01 Like this one, except the reflex we're talking about 0:04 is the one that makes you cough. 0:07 (woman coughing) 0:10 Your cough reflex. The one Extra Strength Vicks Formula 44 works on. 0:12 Formula 44 helps control your cough reflex like codeine, 0:16 but it's not narcotic. 0:21 So when your cough reflex kicks up, get Vicks Formula 44. 0:23

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