Vicks: Formula 44, 1960s

Year Published: 1960s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (coughing) 0:02 Narrator How come you're not at the party? 0:07 - I was, but I kinda got the feeling 0:10 I wasn't wanted. (coughs) 0:11 Narrator Why is that? 0:13 - I don't know, I checked everything. 0:14 No dandruff, (coughs) I used mouthwash, (coughs) 0:16 my deodorant (coughs) still has 12 hours to go. 0:18 Narrator Maybe your cough is what's bothering everybody. 0:21 - (coughs) That? Oh, it's nothing. (coughs) 0:23 Narrator Even the cough you can live with can 0:27 still bother other people. 0:28 Help silence it with a cough mixture picked 0:30 three times as often as any other. 0:32 Vicks Formula 44 with Silentium. 0:34 It's the one they call the strong silent type 0:37 because it's extra strong 0:41 to help silence coughs and colds fast. 0:42 - Formula 44, (coughs) I oughta get some. 0:45 Narrator Maybe the guy who's giving the party has some. 0:48 - I'm the guy who's giving the party. (coughs) 0:50 Narrator Before your cough bothers 0:53 other people get the strong silent type, 0:54 Vicks Formula 44. 0:57

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