Vicks: Formula 44, 1960s

Year Published: 1960s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (men chattering) 0:03 (loud coughing) 0:05 - What have you got in that cough medicine bottle? 0:08 - Cough medicine. 0:10 - Hey, this guy still takes cough medicine! 0:11 (men laughing) 0:13 - Aw, he's got a cough. 0:14 Somebody tell his mommy. 0:16 (men laughing) 0:18 - Big joke. 0:19 Look, this Formula 44 is extra strong. 0:20 Works on your cough control center. 0:23 - Cough control center. (laughs) 0:25 Beautiful. 0:27 You know, the bit? 0:28 The lines in that guy's head going (soft whirling)? 0:28 (men laughing) 0:30 - I mean it. Formula 44 goes into your bloodstream, 0:31 then up to your cough control center, 0:34 and helps turn your cough off here. 0:35 - Oh, up here. 0:37 Well, why don't you just pour it in your ear? 0:40 (men laughing) 0:42 (man coughing) 0:45 - Okay. Which ear? 0:47 Narrator A cough is no laughing matter. 0:49 Get Vicks Formula 44 with Silentium. 0:51 The one they call the strong silent type, 0:53 because it's extra strong to help silence coughs 0:56 of colds fast. 0:58

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