Vicks: Formula 44, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Try it. 0:01 (man coughing) 0:02 - Honey, the only thing that works on my cough 0:04 is a codeine cough medicine. 0:06 - But codeine is narcotic. 0:07 Man (coughs) I know, but- 0:09 - Come on now, try this. 0:11 - Hmm. What is it? 0:14 Woman See for yourself. 0:17 - Vicks Formula 44 Extra Strength Cough Mixture. 0:18 Let's see. 0:22 Contains Silentium, cough silencer as effective as codeine. 0:23 It says it's as effective as codeine. 0:28 - Even better, 'cause it's not narcotic, 0:30 so it can't cause narcotic upset. 0:32 Narrator Formula 44 calms nagging coughs of colds, 0:35 flu, bronchitis, hour after hour. 0:38 It lets you sleep. 0:40 Man That's for me. 0:41 Narrator And this is too, 0:43 tablets that dissolve in your mouth. 0:45 New Formula 44 Cough Discs, also with Silentium, 0:47 for cough relief away from home. 0:51 Formula 44 Cough Mixture and new Cough Discs, buy both. 0:54

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