Vicks: Formula 44, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Now a secret 0:01 of the world's leading cough mixture, Vicks Formula 44 0:02 in a disc that dissolves in your mouth. 0:06 The secret in both, silentium, 0:09 effective as codeine, but better. 0:12 It's not narcotic. 0:14 At last, a traveling cough medicine, 0:16 new Vicks Formula 44 Extra Strength Dough Discs 0:18 for coughs of colds, away from home partner 0:22 for Formula 44 Cough Mixture. 0:25

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