Vicks: Formula 44, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer We're in Carnegie Hall. 0:01 Hidden microphones are recording coughs on the main floor. 0:03 (piano music) 0:06 (person coughs) At intermission, a new portable cough medicine is 0:10 handed out there, 0:12 Vicks Formula 44 Extra Strength Cough Discs with silentium. 0:13 After intermission, 57% fewer coughs by actual count. 0:18 (audience applauds) 0:23 Just coincidence? We think Formula 44 Cough Discs deserve some of the bows. 0:25

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