Vicks: Formula 44, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle piano music) 0:01 Narrator We are at an actual performance 0:03 in Carnegie Hall. 0:05 On the main floor, 0:07 hidden microphones are recording 0:08 that familiar problem, 0:10 the theater cough. 0:11 (person coughing) 0:14 Backstage, these technicians are counting each cough. 0:16 At intermission, on the main floor, 0:21 a new portable cough medicine is handed out. 0:23 Vicks Formula 44 Extra Strength Cough Discs, 0:26 with Silentium, 0:29 effective as Codeine but not narcotic. 0:31 (gentle piano music) 0:33 After intermission, 0:35 there were 57% fewer coughs by actual count. 0:37 (audience clapping) 0:44 Maybe it was just coincidence, 0:45 or, maybe it was the Mozart. 0:47 We think Extra Strength Cough Discs 0:49 deserve some of the bows. 0:51 Formula 44 Cough Discs, 0:53 new portable partner to Formula 44 Cough Mixture. 0:55

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Original permalink · Record added: 2025-04-22 23:16:37