Vademecum "Neatness and clean teeth through science."

An advertisement for Vademecum toothpaste that is narrated by a man accompanied by music. The scene depicts a scientist named Sven Vademecum III who is experimenting on toothpaste tubes and how to get all the toothpaste out in a clean fashion. After observing a sardine can key he uses the concept at the end of a toothpaste tube. The scene ends with a close-up of the product and the tagline, "Neatness and clean teeth through science."