Tv News

Year Published: 1982

Format: 16mm

Sound: sound

Description: Examines how the drive for ratings has led to some dazzling newsroom packages. Introduces news consultant Frank Magid who advises local news operations on how to put pizzazz into their newscasts. Visits Phoenix, where a jet helicopter is expanding the concept of live coverage and Los Angeles, where a third-place station is challenging the local news competitors in a rating war. Narrated by John Cameron Swayze.

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